OUR EXPERTISE
MARKETING
The BARK MEDIA marketing team operates our channels and supports a portfolio of clients, delivering digital content strategies and solutions in China.
Our capabilities and track-record include:
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Offices in London and Beijing
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10+ Full-time, native Chinese staff
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Short and long-form content production
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Paid and earned media content distribution
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Influencer strategies and development of talent
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Media planning, buying and performance monitoring
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Creative and social media experts across all digital sectors
MEDIA
We apply Western methodology and transparency to distribute the right content to the right digital platforms and outlets in China.
We are ‘born on social’ and know how to use agile in-house programmatic execution and real-time data-analytics to target China’s 350m+ Gen Z audience.
Our approach and media channels are centred on specific passion points such as travel, food, sports, fashion and adventure. With clear segmentation and careful targeting we cost-efficiently deliver outstanding results for our clients.
A FEW OF OUR SHOWS
COMMERCE
China's retail ecommerce sales are growing much faster than total retail, increasing 27.3% year-over-year to $1.935 trillion in 2019. By 2023, ecommerce sales will represent 63.9% of all retail sales in China.
In this booming digital economy, we extensively leverage our channels and partner networks to deliver audiences to brands’ D2C platforms both in China and in the West.
The Bark Media team also works directly across all pure-play outlets such as TMALL, TAOBAO, XIAOHONGSHU and JD and social commerce enabled platforms such BILIBILI, DOUYIN and WECHAT to deliver bespoke solutions for our clients.
SOME OF OUR WORK
Click on the above pictures to learn more!